One of the most powerful questions to ask - and particularly so in the world of marketing is WHY. Why is this cause important to this brand?Why do you (the client brand) want to change your marketing strategy now?Why is my buyer not responding?Why did Mattel really need this Barbie movie?Why should your customer care … Continue reading Let’s start with WHY
Digital Marketing Wisdom
Or WHY organic growth is no longer enough Every day, I hear from businesses that want to see huge results via digital. Their stated goals include - huge number of views, engagement, clicks too. So you’d think they have a healthy budget in mind? Think again. If I had a 2000₹ note for every time someone wanted … Continue reading Digital Marketing Wisdom
5 Likely Reasons You Hate Your Website
Over the past decade, I've worked on several website projects, spanning business brands, corporate groups, product (e_comm) brands, professional services and more. Some have been fresh builds and several have been "revamp" projects. When we started Inception's journey, we never truly understood why clients loved our work on their websites. Of course, we had the … Continue reading 5 Likely Reasons You Hate Your Website
The ABCD of a Marketer Career
At Inception, we have been hiring marketers since we opened doors. Along the way, we have actively helped and supported many clients with structuring their marketing roles and finding the right talent for those roles. Looking back on this recruiting experience, there is a clear evolution in what it takes to be a successful marketer. … Continue reading The ABCD of a Marketer Career
Pavithra 