One of the most powerful questions to ask - and particularly so in the world of marketing is WHY. Why is this cause important to this brand?Why do you (the client brand) want to change your marketing strategy now?Why is my buyer not responding?Why did Mattel really need this Barbie movie?Why should your customer care … Continue reading Let’s start with WHY
The Inception of Inception: Run Up & Take Off
My entrepreneurial journey began as an answer to both my professional aspiration to be a marketing expert and an opportunity-gap I saw in the market. Part 1The Run Up “Comfortably Numb… “ Not many know this - even during a largely successful stint as retail banker & wealth manager & Vice President at an MNC … Continue reading The Inception of Inception: Run Up & Take Off
2 Stories: Why some pushy salespeople win you while others annoy you!
On Monday evening, I needed to help an elder in the family get flowers delivered to a wedding in a Chennai suburb. When routine online delivery apps refused due to the late hour & remote location, we decided it was time to go local. A quick google search & several calls later I spoke to … Continue reading 2 Stories: Why some pushy salespeople win you while others annoy you!
The ABCD of a Marketer Career
At Inception, we have been hiring marketers since we opened doors. Along the way, we have actively helped and supported many clients with structuring their marketing roles and finding the right talent for those roles. Looking back on this recruiting experience, there is a clear evolution in what it takes to be a successful marketer. … Continue reading The ABCD of a Marketer Career
Working Vacay – neither work nor vacay or a happy mix of both?
I am just back from a working vacay. Having done this for the last few years, I am convinced it has a place in my annual calendar. Many friends have wondered if this is either a phrase to excuse workaholism or a poster for being inefficient and hence not able to finish work ahead of … Continue reading Working Vacay – neither work nor vacay or a happy mix of both?
Surfology for Business or Musings from waist-high sea water
I recently started learning to surf, in the company of my 7-year old. After 3 classes and scores of attempts to catch the wave and surf it out, I found myself thinking (much to the dismay of my surf instructor), that surfing reminded me a lot of what it is like to run a business … Continue reading Surfology for Business or Musings from waist-high sea water
From my iPad – apps that make life easier for Marketers-on-the-go
For most of us who run businesses and also serve client interfacing roles in our organisations, most of our days are punctuated by meetings, commuting to and from meetings and every now and then travel. For me, meetings – with clients, prospects, partner agencies, vendors and of course my fellow marketers at Inception – take … Continue reading From my iPad – apps that make life easier for Marketers-on-the-go
Employment vs. Entrepreneurship
As a new entrepreneur, I often wonder about my motivation to step away from corporate employment and start something "on my own". Throughout my corporate employment career of 8 years, there have been several points when the urge to take the plunge into entrepreneurial waters was overwhelming. Scary though it seemed, I somehow imagined that … Continue reading Employment vs. Entrepreneurship
Pavithra 