One of the most powerful questions to ask - and particularly so in the world of marketing is WHY. Why is this cause important to this brand?Why do you (the client brand) want to change your marketing strategy now?Why is my buyer not responding?Why did Mattel really need this Barbie movie?Why should your customer care … Continue reading Let’s start with WHY
The Inception of Inception: Run Up & Take Off
My entrepreneurial journey began as an answer to both my professional aspiration to be a marketing expert and an opportunity-gap I saw in the market. Part 1The Run Up “Comfortably Numb… “ Not many know this - even during a largely successful stint as retail banker & wealth manager & Vice President at an MNC … Continue reading The Inception of Inception: Run Up & Take Off
Digital Marketing Wisdom
Or WHY organic growth is no longer enough Every day, I hear from businesses that want to see huge results via digital. Their stated goals include - huge number of views, engagement, clicks too. So you’d think they have a healthy budget in mind? Think again. If I had a 2000₹ note for every time someone wanted … Continue reading Digital Marketing Wisdom
2 Stories: Why some pushy salespeople win you while others annoy you!
On Monday evening, I needed to help an elder in the family get flowers delivered to a wedding in a Chennai suburb. When routine online delivery apps refused due to the late hour & remote location, we decided it was time to go local. A quick google search & several calls later I spoke to … Continue reading 2 Stories: Why some pushy salespeople win you while others annoy you!
5 Likely Reasons You Hate Your Website
Over the past decade, I've worked on several website projects, spanning business brands, corporate groups, product (e_comm) brands, professional services and more. Some have been fresh builds and several have been "revamp" projects. When we started Inception's journey, we never truly understood why clients loved our work on their websites. Of course, we had the … Continue reading 5 Likely Reasons You Hate Your Website
The ABCD of a Marketer Career
At Inception, we have been hiring marketers since we opened doors. Along the way, we have actively helped and supported many clients with structuring their marketing roles and finding the right talent for those roles. Looking back on this recruiting experience, there is a clear evolution in what it takes to be a successful marketer. … Continue reading The ABCD of a Marketer Career
Working Vacay – neither work nor vacay or a happy mix of both?
I am just back from a working vacay. Having done this for the last few years, I am convinced it has a place in my annual calendar. Many friends have wondered if this is either a phrase to excuse workaholism or a poster for being inefficient and hence not able to finish work ahead of … Continue reading Working Vacay – neither work nor vacay or a happy mix of both?
From my iPad – apps that make life easier for Marketers-on-the-go
For most of us who run businesses and also serve client interfacing roles in our organisations, most of our days are punctuated by meetings, commuting to and from meetings and every now and then travel. For me, meetings – with clients, prospects, partner agencies, vendors and of course my fellow marketers at Inception – take … Continue reading From my iPad – apps that make life easier for Marketers-on-the-go
Manners Matter
Calvin & Hobbes by Bill WattersonImage Courtesy & Source: http://www.gocomics.com/calvinandhobbes/2009/07/20/Recently, I was putting together material for a leadership development initiative for our client. One chapter in a book I referenced talked about “Manners” and how sometimes the managers who are competent but fail in collaborative work are the ones who simply put, lack “manners”.[*]Seems overly simple? … Continue reading Manners Matter
Selling to the 20-Something(one)
One of our clients is a fashion brand that has recently decided to focus on customers in the 18-25 years age-group. Another client has launched an online portal and is curious to know if younger customers will find the proposition attractive. A friend is working on making her organization more friendly and attractive to a … Continue reading Selling to the 20-Something(one)
Pavithra 