I recently started learning to surf, in the company of my 7-year old. After 3 classes and scores of attempts to catch the wave and surf it out, I found myself thinking (much to the dismay of my surf instructor), that surfing reminded me a lot of what it is like to run a business … Continue reading Surfology for Business or Musings from waist-high sea water
My Work in Words
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From my iPad – apps that make life easier for Marketers-on-the-go
For most of us who run businesses and also serve client interfacing roles in our organisations, most of our days are punctuated by meetings, commuting to and from meetings and every now and then travel. For me, meetings – with clients, prospects, partner agencies, vendors and of course my fellow marketers at Inception – take … Continue reading From my iPad – apps that make life easier for Marketers-on-the-go
Selling to the 20-Something(one)
One of our clients is a fashion brand that has recently decided to focus on customers in the 18-25 years age-group. Another client has launched an online portal and is curious to know if younger customers will find the proposition attractive. A friend is working on making her organization more friendly and attractive to a … Continue reading Selling to the 20-Something(one)
Customer Service: Going the extra “inch” – Team Blog#1
Team Blog by Pavithra Chara - Partner @ IBSCustomer Service is an area that always intrigues me and I enjoy observing the widely varying levels of customer service in my interactions with different product and service companies. There is always debate on whether the extra mile that some companies choose to travel in the name … Continue reading Customer Service: Going the extra “inch” – Team Blog#1
Pavithra 