Target – Pavithra

March 13, 2021May 29, 2021 Pavithra digitalmarketing, Inception Business Services, Marketing, Target

Digital Marketing Wisdom

Or WHY organic growth is no longer enough Every day, I hear from businesses that want to see huge results via digital. Their stated goals include - huge number of views, engagement, clicks too. So you’d think they have a healthy budget in mind? Think again. If I had a 2000₹ note for every time someone wanted … Continue reading Digital Marketing Wisdom

January 27, 2021May 30, 2021 Pavithra Business, entrepreneur, IBS Blog, Inception Business Services, Marketing, Sales, Sales Pressure, Selling, Target

2 Stories: Why some pushy salespeople win you while others annoy you!

On Monday evening, I needed to help an elder in the family get flowers delivered to a wedding in a Chennai suburb. When routine online delivery apps refused due to the late hour & remote location, we decided it was time to go local. A quick google search & several calls later I spoke to … Continue reading 2 Stories: Why some pushy salespeople win you while others annoy you!

Welcome to my page. I am a mother, marketer, entrepreneur and a whole lot more beyond those labels.
The one constant in my life has been the love for words. Poetry, stories, essays, books, movies – I am moved when words come together powerfully.
In my work as a marketer, I try to add skill and proficiency to a lifelong love for words.
In my life as a mother, friend, I rely on words to tell my story, express my feelings, chronicle my journey and growth as a person and my personal experiences coping with grief, loss.
I aspire to publish more. My current writing traverses the most important areas of my life: being a mother, marketer, entrepreneur, writer, speaker.