Or WHY organic growth is no longer enough Every day, I hear from businesses that want to see huge results via digital. Their stated goals include - huge number of views, engagement, clicks too. So you’d think they have a healthy budget in mind? Think again. If I had a 2000₹ note for every time someone wanted … Continue reading Digital Marketing Wisdom
5 Likely Reasons You Hate Your Website
Over the past decade, I've worked on several website projects, spanning business brands, corporate groups, product (e_comm) brands, professional services and more. Some have been fresh builds and several have been "revamp" projects. When we started Inception's journey, we never truly understood why clients loved our work on their websites. Of course, we had the … Continue reading 5 Likely Reasons You Hate Your Website
The ABCD of a Marketer Career
At Inception, we have been hiring marketers since we opened doors. Along the way, we have actively helped and supported many clients with structuring their marketing roles and finding the right talent for those roles. Looking back on this recruiting experience, there is a clear evolution in what it takes to be a successful marketer. … Continue reading The ABCD of a Marketer Career
From my iPad – apps that make life easier for Marketers-on-the-go
For most of us who run businesses and also serve client interfacing roles in our organisations, most of our days are punctuated by meetings, commuting to and from meetings and every now and then travel. For me, meetings – with clients, prospects, partner agencies, vendors and of course my fellow marketers at Inception – take … Continue reading From my iPad – apps that make life easier for Marketers-on-the-go
Selling to the 20-Something(one)
One of our clients is a fashion brand that has recently decided to focus on customers in the 18-25 years age-group. Another client has launched an online portal and is curious to know if younger customers will find the proposition attractive. A friend is working on making her organization more friendly and attractive to a … Continue reading Selling to the 20-Something(one)
Pavithra 