When you read content intended for YOU as a customer, how often have you felt unimpressed and unmoved?The most powerful messages: be it ad copy, website content, email, or a sales pitch - are written from one POV - the customer’s.I apply the WIIFM principle to:- craft the value proposition and messaging for a business- … Continue reading What’s In It For Me
Why stop with the first WHY. Ask FIVE!
Modern Marketing is about solving a multitude of different variables to achieve one supreme goal - brand growth. Think of every time you identified the correct issue, and asked the right question YET the problem persisted because one was troubleshooting the wrong variable or an unrelated or insignificant aspect that is NOT the real contributing … Continue reading Why stop with the first WHY. Ask FIVE!
Let’s start with WHY
One of the most powerful questions to ask - and particularly so in the world of marketing is WHY. Why is this cause important to this brand?Why do you (the client brand) want to change your marketing strategy now?Why is my buyer not responding?Why did Mattel really need this Barbie movie?Why should your customer care … Continue reading Let’s start with WHY
Are you on ClubHouse (yet)? (My early thoughts while I still have my party-hat on!)
WHAT? One more social platform (internal + audible groan!). That was my first reaction when I heard about ClubHouse. So much so, I didn’t bother even checking what it was about. Until someone (thank you Vanipriya) sent me an invite. And checked again, to make sure I clicked it (coz surely I had missed it … Continue reading Are you on ClubHouse (yet)? (My early thoughts while I still have my party-hat on!)
The Inception of Inception: Run Up & Take Off
My entrepreneurial journey began as an answer to both my professional aspiration to be a marketing expert and an opportunity-gap I saw in the market. Part 1The Run Up “Comfortably Numb… “ Not many know this - even during a largely successful stint as retail banker & wealth manager & Vice President at an MNC … Continue reading The Inception of Inception: Run Up & Take Off
Digital Marketing Wisdom
Or WHY organic growth is no longer enough Every day, I hear from businesses that want to see huge results via digital. Their stated goals include - huge number of views, engagement, clicks too. So you’d think they have a healthy budget in mind? Think again. If I had a 2000₹ note for every time someone wanted … Continue reading Digital Marketing Wisdom
2 Stories: Why some pushy salespeople win you while others annoy you!
On Monday evening, I needed to help an elder in the family get flowers delivered to a wedding in a Chennai suburb. When routine online delivery apps refused due to the late hour & remote location, we decided it was time to go local. A quick google search & several calls later I spoke to … Continue reading 2 Stories: Why some pushy salespeople win you while others annoy you!
5 Likely Reasons You Hate Your Website
Over the past decade, I've worked on several website projects, spanning business brands, corporate groups, product (e_comm) brands, professional services and more. Some have been fresh builds and several have been "revamp" projects. When we started Inception's journey, we never truly understood why clients loved our work on their websites. Of course, we had the … Continue reading 5 Likely Reasons You Hate Your Website
The ABCD of a Marketer Career
At Inception, we have been hiring marketers since we opened doors. Along the way, we have actively helped and supported many clients with structuring their marketing roles and finding the right talent for those roles. Looking back on this recruiting experience, there is a clear evolution in what it takes to be a successful marketer. … Continue reading The ABCD of a Marketer Career
Working Vacay – neither work nor vacay or a happy mix of both?
I am just back from a working vacay. Having done this for the last few years, I am convinced it has a place in my annual calendar. Many friends have wondered if this is either a phrase to excuse workaholism or a poster for being inefficient and hence not able to finish work ahead of … Continue reading Working Vacay – neither work nor vacay or a happy mix of both?
Pavithra 